Pre-launch marketing that builds an audience, reviews and early sales before release day.
Start 90 days out
The authors who sell well on launch week started talking to readers months earlier.
Ten tactics that work
- Build an email list
- Recruit an advance review team
- Set up your Amazon author page
- Run a cover reveal
- Offer a free first chapter
- Pitch podcasts and blogs
- Schedule social posts
- Plan a launch-week discount
- Ask for pre-orders
- Prepare a press kit
Keep it consistent
Small, steady actions beat one big push on launch day.
Every book starts with one decision: to begin.